The Full Story
About Evil B Creative
Evil B Creative wasn’t born as a business. It was born as a lifeline.
After years of corporate life, parenting, and the weight of grief, I picked up a pen again – not to sell, but to breathe. What started as lines on a page became Life in Lines – a year of drawing every single day, working my way through loss. Those doodles, equal parts messy and magical, reminded me that even in the darkest stretch there are sparks of light.
And then there’s Beatrice. Evil B herself. My cat, my muse, my moody little queen. Regal, sharp, and unapologetically herself. She filled a room, even after leaving it. Her restless energy became a kind of compass, reminding me that creativity doesn’t have to be polite or perfect – it just has to be alive.
So here we are. Evil B Creative is not just a shop. It’s a world where doodles run wild, cats wear crowns, mushrooms sprout on notebooks, and family stories slip onto tea towels. It’s rebellion through play. Connection through absurdity. Memory turned into art you can wear, use, and laugh at.
Evil B is for anyone who refuses to shrink. Who can find humour in the mess. Who carries their past forward with colour, wit, and just enough irreverence to keep going.
Because creativity isn’t just art. It’s survival. It’s joy. It’s proof that even in the chaos – there’s still something worth making.
Daniella Girgenti
Chief Creative Officer, Evil B Creative
Evil B Creative is an artist-owned small business based in Hamilton, Ontario, Canada, founded and operated by me, Daniella Girgenti. I create every design by hand. All products are made to order and fulfilled through Printful, our trusted printing partner, to reduce waste and ensure high-quality production.
Questions, custom requests, or just want to say hello? You can always reach me at daniella@evilbcreative.ca.
Our Mission
Evil B Creative exists to make work that carries meaning.
Every piece begins with a line, a story, a memory – not a trend. We design with purpose, for people who value creativity, individuality, and the art of saying more with less.
This isn’t fast fashion or background noise. It’s thoughtful, artful work meant to be lived with – to spark a smile, a memory, or a connection that lasts.
Our Vision
Evil B Creative's vision is to create pieces that feel like they were made for someone – not for everyone.
To hold space for bold expression without the pressure to perform.
And to remind anyone paying attention that what you choose to wear, gift, or keep close can carry meaning – if you let it.
